Its pricing strategy in Australia was similarly aggressive where it was available for A$199, again A$100 less than the Kindle. However, in June 2010, just after the Kobo was released, Amazon dropped the price of the Kindle to US$189. The pricing strategy of the original Kobo, at US$149, was to rival the Amazon Kindle, which was US$110 more expensive. It was manufactured by Netronix Inc., a Taiwan based company with factories in Taiwan and China. It was available in black or white and came preloaded with 100 public domain books. It had expandable memory, holding an additional 4 GB via an SD slot and limited wireless connectivity via Bluetooth to select Blackberry wireless devices. announced its first e-reader on 24 March 2010, at the CTIA show. It has a 10.3-inch E-Ink display at 1404 x 1872 pixels, with a density of 227 ppi and an updated stylus. The Kobo Elipsa 2E was released on 19 April 2023. It has a 6-inch E-Ink display with 1448 x 1072 resolution and 300 ppi, and the exterior is made with 85% recycled plastics. The Clara 2E was released in September 2022.
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